Puma St Angel
Interviews, Obstacle Advice
Advice on creating a retreat that will sell out
When I create a new retreat that I haven’t run before, I don’t know until I start promoting it whether it’s going to be popular. In the past I have put a lot of time into creating a program and then nobody signs up. For example, I thought a 3-day health jump start weekend would have been a hit, but what I found out was that people wanted to come for a week and do a deep cleanse retreat if they are going to spend that much on a flight to get here.
Do market research! Make sure that what you’re creating is something that people want to buy. What I do now is that I put time into the marketing of a program first before I have invested a lot of time in designing the whole retreat. That way I can see if there is interest in the offering before I go too far in planning the details.