Advice on attracting the right retreat participants
In the past I have run ads in Yoga Journal to attract people to my retreats, but I found that I was attracting people who weren’t quite the right fit. My retreats are very yoga-intensive and I like to work with people who are serious about diving deep into their practice over the week. I used to have people signing up that were looking for more of a vacation with a little bit of yoga here and there.
I find that pre-educating people about my approach allows them to get a sense of who I am and what it would be like to do a week-long retreat with me. The best way to do this is during my classes and my weekend workshops. I no longer have people showing up at my retreats with misconceptions about the retreat because I selectively market to those who have already had a taste of what I do.