Marsha Hudnall

Obstacle Advice

Advice on attracting staff and customers who will resonate with your approach

Obstacle

42 years ago when we started, we had a difficult time finding staff who understood our approach to weight loss because it was so different than the standard method being taught by dieticians, i.e. viewing fats as the enemy, counting calories and putting people on strict diets. Similarly, retreat participants would come expecting the standard approach and we had to do a lot of education to change their perception about what would help them.

Advice

Use multiple channels to share your insights, and communicate directly with consumers. In the early days we did a lot of education about our approach through traditional media (newspapers, television, radio) where we had to buy the opportunity to speak to people, and now we’ve shifted to modern methods (Facebook, Twitter, Pinterest, Instagram) where we can reach people directly, for free. Our blog has even been featured in the Chicago Tribune. We are also on the board of a couple organizations, and do the speaking circuit.  This has worked amazingly well to help us attract customers and staff who come to us knowing about our approach and excited to work with us.

Why Retreat?

We asked people why they go on retreat, here's what they said:

To bring my friend and open her world to the gift of yoga. Denise
 

Retreat Guru's Vision

We believe human beings are innately wise, strong and kind. This wisdom, although not always experienced, is always present. Going on retreat is a beautiful way to reconnect to our basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom, strength and kindness.