Sadhvi Siddhali Shree
Advice on marketing spiritual retreats
When we opened our centre 7 years ago, I found it to be a bit of an issue to be a monk and also trying to market and charge money for services. I think it’s probably quite common for spiritual people to find it difficult to be self-promotional and charge for what they do, and to feel comfortable with marketing language. And also, to craft the message so that it will attract the right people to your retreats.
I recommend really embracing marketing, and to find a way to do it authentically so that you don’t feel to salesy. Your website and social media are both a really important part of this. It took us years to get our messaging right so that truth-seekers around the world would find us and resonate with the way we present ourselves online. It requires trying new things and seeing what works. Focus on the guest more, instead of yourself. How can you fulfill their needs and solve their problems? It’s about them, not you. It’s just in the last two years that we’ve created a new website that reads in such a way that it attracts the right people, and people are ready to sign up for our programs just because of the way we present things. Always remember how valuable you are.