The benefits of small groups
Being a small grassroots travel company, one of the biggest obstacles for us is how to stand out in the oversaturated ‘retreat market’. There are thousands of retreats that are going on around the world, so marketing has been a major challenge for us. We are a Winnipeg-based company so we have a presence at a lot of local events to create awareness about our retreats and build a relationship with our clients – but what we struggle with is reaching new people across Canada through online marketing. It’s a challenge to figure out, what online platforms work the most effectively, what to spend our time and money on, and how to stand out as a company.
Our advice for others organizing and facilitating retreats is to find your niche and how you can stand out from the crowd. What we have established is that we keep small group sizes at about 8 – 12 people for our retreats, which allows for internal group bonding to happen and for people to feel part of a small intimate community when they are doing something that may be a little emotional and challenging for them. So they have an internal support team that is there experiencing everything alongside of them. With larger group sizes the group may break up into little clicks and can potentially make people feel left out in certain circumstances.