Advice on attracting your ideal clients and standing out from the crowd
The wellness travel industry is growing rapidly, but at the same time there are so many wonderful new retreats being offered each year that it can seem like a struggle to stand out and attract enough participants to keep doing what I love. It seems like right now there is more supply than demand.
Get specific on who you want to attract. I don’t mean general things like “people who like yoga”. You really need to get inside their head and know what problem they’re facing in their decision-making process, and how you can help solve it. My ideal client has travelled before to more developed places like Costa Rica, but is looking for somewhere more remote and authentic this time – untouched paradise. That’s something I can deliver on. Other details: he/she is someone who works in a corporate job and has very limited time to go on vacation so often travels solo and needs a custom retreat package.