Vickie Mogensen

Obstacle Advice

Advice on attracting your ideal clients and standing out from the crowd

Obstacle

The wellness travel industry is growing rapidly, but at the same time there are so many wonderful new retreats being offered each year that it can seem like a struggle to stand out and attract enough participants to keep doing what I love. It seems like right now there is more supply than demand.

Advice

Get specific on who you want to attract. I don’t mean general things like “people who like yoga”. You really need to get inside their head and know what problem they’re facing in their decision-making process, and how you can help solve it. My ideal client has travelled before to more developed places like Costa Rica, but is looking for somewhere more remote and authentic this time – untouched paradise. That’s something I can deliver on. Other details: he/she is someone who works in a corporate job and has very limited time to go on vacation so often travels solo and needs a custom retreat package.

Why Retreat?

We asked people why they go on retreat, here's what they said:

Need an escape into only yoga. Larson
 

Retreat Guru's Vision

We believe human beings are innately wise, strong and kind. This wisdom, although not always experienced, is always present. Going on retreat is a beautiful way to reconnect to our basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom, strength and kindness.