Advice on how to communicate on your website what to expect on your retreats
When we first opened, we presented our offer as a somewhat spiritual yoga retreat. It is accurate that our yoga teachers sometimes bring in a spiritual aspect to the retreat, but what we didn’t anticipate is that some participants showed up in need of major spiritual healing. The issues that they were looking to solve on the retreat were much bigger than we have the training to address.
We’ve learned how to express on our website in photos and text that our retreats are geared towards someone who is looking for a fun and healthy yoga experience. We mention that is a ‘spiritual vacation’ (which, combined with our photography, is light and upbeat, and prevents the misunderstanding that it’s a place to process problems). Of course, sometimes things arise naturally for participants when they do yoga and they often experience positive shifts in themselves, but we don’t over-promote that anymore.