Advice from 10 years of running retreats
When we started, there wasn’t really a template for starting a retreat centre. There were not many retreats out there. We spent a lot of time getting the word out and gaining a reputation. Just building slowly then throwing tons at advertising and marketing. Really being solid about what we do and created our own specific market and retreat size. Creating a brand for what people enjoy and get good value for. It’s a lot of details to run a business, especially with retreats because you are working with wellness expectations, dietary differences, and the culture of a group – bringing people together that don’t know each other initially. Creating a whole experience for them and hoping they received what they wanted out of it.
Make alliances. Have people around you can bounce ideas off of. It’s a seven day a week job. Everyday. You have to jump into many roles. Make sure you don’t burn out. Be careful you have not made running a retreat a romantic dream.