Advice on growing your retreat business
When I started out, I put a lot of energy into picking my niche, creating an offering and building my website, and I thought that when I launched I would immediately start seeing the retreat registrations flow in. That didn’t happen. 4-years later things are working well, and I can share some tips.
First of all, don’t panic if you don’t fill your retreats when you’re starting out. That doesn’t mean that there is something wrong with your offering – next year it might be successful. There is so much going on in the world and in peoples’ lives, that it might just be a matter of timing. Stay in touch with past customers because they may come on another retreat or bring a friend. I offer a free spa treatment to clients who refer someone to me. Online marketing is also key – I have found that Facebook’s promoted posts and Pinterest work well for my audience, and I’m now starting to use Instagram. I’ve been told that it takes 5 years to build to a point where you have consistency in your bookings, so hang in there!