Laura Bianchini

Obstacle Advice

Advice on growing your retreat business

Obstacle

When I started out, I put a lot of energy into picking my niche, creating an offering and building my website, and I thought that when I launched I would immediately start seeing the retreat registrations flow in. That didn’t happen. 4-years later things are working well, and I can share some tips.

Advice

First of all, don’t panic if you don’t fill your retreats when you’re starting out. That doesn’t mean that there is something wrong with your offering – next year it might be successful. There is so much going on in the world and in peoples’ lives, that it might just be a matter of timing. Stay in touch with past customers because they may come on another retreat or bring a friend. I offer a free spa treatment to clients who refer someone to me. Online marketing is also key – I have found that Facebook’s promoted posts and Pinterest work well for my audience, and I’m now starting to use Instagram. I’ve been told that it takes 5 years to build to a point where you have consistency in your bookings, so hang in there!

Why Retreat?

We asked people why they go on retreat, here's what they said:

Balance my life to be mentally and physically healthy. Dianna
 

Retreat Guru's Vision

We believe human beings are innately wise, strong and kind. This wisdom, although not always experienced, is always present. Going on retreat is a beautiful way to reconnect to our basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom, strength and kindness.