Yogi Rakesh

Obstacle Advice

Advice on creating a brand and marketing an eastern tradition to a western market.

Obstacle

In India, our culture is focused much more on the philosophy of yoga and yoga as a way of being. The emphasis is not on creating a business. Transitioning from the role of Yogi to managing a business and creating a brand and message that resonates with students around the world represented a significant step into the unknown.

Advice

Be openminded and take the time to understand the social differences, especially between the eastern and western cultures. Create a brand that is universal and will offer students a broad range of perspectives that they can relate to their own daily life. Their challenges, aspirations, way of perceiving, etc. Present your business through a lens and language that can be understood and will engage your audience. Focus on what people will experience and cultivate values that accept people as they are so they feel safe in stepping into a new practice. The language must be universal and bring clarity and vision to the path a student will take to becoming a teacher. Finally, be willing to adapt and evolve your offering and the way you present it to the world. In Rakesh’s words, “Yoga is all about Balance, refining actions and getting better everyday.”

Why Retreat?

We asked people why they go on retreat, here's what they said:

I'm having a baby in October and want to focus my practice so I can be present and calm! Laine
 

Retreat Guru's Vision

We believe human beings are innately wise, strong and kind. This wisdom, although not always experienced, is always present. Going on retreat is a beautiful way to reconnect to our basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom, strength and kindness.