Siobhan Hughes

Obstacle Advice

Advice on thriving in a competitive market

Obstacle

When I first opened our centre in Italy, we were one of the only yoga centres in our area. Now, there seems to be much more competition, and the challenge is how to continue attracting clients so that we aren’t “flying our plane 2/3 full” so to speak.

Advice

First of all, we focus on providing the best service so that we have a great brand reputation (and that means hiring a great team). Getting great reviews and spreading positive word of mouth is critical in the retreat industry. Second, we are working on a new marketing platform which includes leveraging Facebook advertising, Google adwords, and improving our organic search rankings (SEO). I also recommend hiring a business coach so you have someone with solid business experience to talk with about running and growing your centre Рsomeone who can help you to make good decisions.

 

Why Retreat?

We asked people why they go on retreat, here's what they said:

So that I am rejuvenated to be the best I can be in my relationships - personal, work and in Society - offering and giving to be of benefit to others! Laura
 

Retreat Guru's Vision

We believe human beings are innately wise, strong and kind. This wisdom, although not always experienced, is always present. Going on retreat is a beautiful way to reconnect to our basic sanity and health. Our aspiration at Retreat Guru is to inspire people to experience authentic retreats and reconnect with their innate wisdom, strength and kindness.