Advice on thriving in a competitive market
When I first opened our centre in Italy, we were one of the only yoga centres in our area. Now, there seems to be much more competition, and the challenge is how to continue attracting clients so that we aren’t “flying our plane 2/3 full” so to speak.
First of all, we focus on providing the best service so that we have a great brand reputation (and that means hiring a great team). Getting great reviews and spreading positive word of mouth is critical in the retreat industry. Second, we are working on a new marketing platform which includes leveraging Facebook advertising, Google adwords, and improving our organic search rankings (SEO). I also recommend hiring a business coach so you have someone with solid business experience to talk with about running and growing your centre – someone who can help you to make good decisions.