The Soft Reset: A creative sabbatical to reinspire your career design

Retreat Highlights

• Meals from scratch by a private chef
• Unstructured time to relax and reflect
• Light programming to reinspire your career design (hosted by Sam Ogborn)
• Optional daily creative sessions
• Cooking demonstration
• Private rooms & bathrooms
• Heated pool
• Sauna & steam room
• 17-acre estate
• About Sam Ogborn, our featured guest
• Sam Ogborn is a marketing strategist, content creator, and adjunct professor who has crafted a fulfilling career path—and an online audience of 150,000+— that embraces her marketing expertise and big-picture thinking.
• Beginning with her in-house career as a marketing leader at Red Bull and Synchrony, where she specialized in content and brand marketing, Sam now charts her own path with a blend of exciting and enriching work through CMO advisory, online media, and teaching.
• Sam is preparing a bespoke program for this retreat. Over 3 mornings, she’ll lead presentations and discussions about how to design a career—and a career identity—that is uniquely yours.

About this Retreat

Your Guides

Kevan

Shannon

Kevan Lee

Where: Boise, Idaho, USA Experience: Over 15 years in tech, working as a head of marketing for brand-oriented, high-growth, innovative startups like Buffer, Oyster, and Vox. Kevan got his start as a journalist, writing stories for the sports section of newspapers before switching gears to startup marketing where the storytelling remained but the 2:00 a.m. deadlines went away (mostly). He’s been building startup brands ever since, whether in-house for soon-to-be unicorns or now at Bonfire where he works with Shannon to invest in the creative work they love. About your retreat hosts: Bonfire Collective Bonfire is part-agency, part-community, and all-Trojan Horse for what our brand really stands for: a more creative world for everyone. With backgrounds in creative disciplines that somehow led to 15 years in startup marketing, Kevan and Shannon always dreamed about crafting real-life, in-person experiences that take people out of the knowledge-word grind and show them that a more creative, connected, and fulfilling relationship with work is possible. Kevan and Shannon are excited to welcome you to The Soft Reset and look forward to many meaningful chats around the (literal) bonfire!

Shannon Deep

Where: Pittsburgher turned New Yorker now living in and loving Paris, France Experience: 18 years as a professional writer and interdisciplinary storyteller, 10 years in brand marketing, and 6 as an in-house startup marketer. (Those years overlap; headshot is current.) From dramaturge and script consultant in the mean (non-profit theater) streets of New York to brand strategist, editorial director, and brand director at unicorns and up-and-comers alike, Shannon and Kevan started Bonfire in 2023 to do brand work that matters with integrity, curiosity, and heart. About your retreat hosts: Bonfire Collective Bonfire is part-agency, part-community, and all-Trojan Horse for what our brand really stands for: a more creative world for everyone. With backgrounds in creative disciplines that somehow led to 15 years in startup marketing, Kevan and Shannon always dreamed about crafting real-life, in-person experiences that take people out of the knowledge-word grind and show them that a more creative, connected, and fulfilling relationship with work is possible. Kevan and Shannon are excited to welcome you to The Soft Reset and look forward to many meaningful chats around the (literal) bonfire!

Details of this retreat